Pakistan E-commerce Intelligence · Operating System

Growth planned on delivered cash profit.

A practical decision-making workspace for Cash-on-Delivery economics, courier benchmarks, product scoring, and operational delivery safeguards across Pakistan and the GCC.

Model 01 · Cashflow Simulator

Delivered Order Profitability Calculator

Simulate real Pakistan Cash-on-Delivery cashflows. Calculates the true cost of unconfirmed orders and RTO courier losses before spending ad budgets.

Formula
Contribution = Net Sales − (COGS + Shipping + RTO Loss + Ad Spend)
Variable Assumptions (PKR)
Confirmation Rate88%
50% (Weak call center)88% (Target benchmark)100% (Instant WhatsApp)
Return to Origin / RTO Rate12%
2% (Prepaid/Corporate)12% (Controlled COD)35% (Unmonitored)
Monthly Batch Scale: Raw Inbound Orders500 orders
Operational FunnelLive Calculated
Raw Inbound Orders:500
Confirmed for Dispatch:440
Delivered to Customer:387 (88.0%)
RTO Returned Shipments:53
Total Ad Spend (PKR):Rs. 240,000
Total COGS Invested (PKR):Rs. 286,000
RTO Courier Penalty Loss:-Rs. 11,527.5
Cost per Delivered Order (CPDO):Rs. 620
Delivered ROAS:4.02x
Net Contribution ProfitPrimary Business KPI
Rs. 313,872.5
Profit per Delivered Order:Rs. 811
Target CPDO benchmark is maintained when ad CPA stays below the pre-ad product margin. Excludes fixed office overheads.

Need a custom unit economics audit on your store?

We review your ad CPA, confirmation scripts, courier agreements, and returned parcel loss to establish a profitable delivered-order threshold.

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